Sexy, sleek, and sophisticated, the denim brand Superfine was created in 2003 by British designers Lucy Pinter and Flora Evans. The London natives created punk style denim that has tough-luxe accents. The brand has recently collaborated with Phillip Treacy on hip hat styles, rebel designer Judy Blame on t-shirt designs and with Nick Egan, British film director, on a line of cotton tops. Celebrity Superfine followers include Scarlett Johansson, Sienna Miller, and Victoria Beckham.